Alonso Espejel
Marcha LGBTI CDMX // El Orgullo Permanece
Pride is stronger than any pandemic lockdown.
2020 was a challenging year for anyone, and between the chaos, fear and health emergency a question emerged, what should we do with the pride parade.
We took the pride into the social networks, because suspending the parade would be like taking a step back in a very important fight, and that can happen, not even during covid.
Bronce. Marketing Temático o Circunstancial
Shortlist. Impacto Positivo: Diversidad e Inclusión
Shortlist. Medios Alternativos
Shortlist. Creatividad en Pandemia CEP01. Productos, Servicios y ONG's
Credits
Chief Creative Officer: Gerardo Saavedra
Chief Design Officer: Emiliano Salmón
Chief Strategy Officer: Julio Álvarez
Chief Operating Officer: Fabrizio Flores
Creative Director: Yosh Saldaña
Head of Art: Norma Moreno
Copywriter: José Miguel García, Alonso Espejel
Account Executive: Fabianna Piedra
Art Directors: Samuel Ocampo, Axel Flores, Mox Saavedra
Ilustrator: Drog Zarazúa
Developed in collaboration with Foo Studio & Catorce Días