Alonso Espejel
Trender // Trender Stories
A Gentleman Whitout Memory
Trender Shoes is a mexican brand that looks to provide functional products to their clients . For this campaign we wanted to show shoes in funny and cultural situations.
While serenades aren't as common as they used to be, it's still a very romantic gesture and will work to win her over as long as you don't get her name wrong.
Mother Hen
The aim of Latinas moms is legendary, they can hit the most complicated target with a flip-flop without even trying.
Another legendary thing about Latinas moms is how overprotective they are with their little ones.
Mosquito Hunter
Few things can make a Latino more angry than a mosquito that doesn't let him sleep.
Insecticide you say? A self-respecting mosquito hunter uses the most sacred and ancient weapon, and also knows how to eliminate his prey without waking others.
Brave Prince
This was kind of a Peter Parker story where the girl is with a douchebag that prefers his expensive sneakers that being with his girlfriend.
On the other side, our prince is the ultimate underdog that’s having the best day of his life while running in the mud with his Trender shoes.
Credits (wip)
Chief Executive Officer: Paco Cano
Chief Design Officer: Emiliano Parmigiani
Head of Art: Armando Brito
Creative Director: Alonso Espejel
Copywriter: Alonso Espejel