alonso espejel
copywriter, creative, wolf of wall street

Another cases



Client: GBM
Case: Join The Free Ones
Baby You're A Rich Man.
There's a 21st-century economy that no one wants to talk about: people's attention.

It's perhaps the biggest business of all time because there are two kinds of profit: one is generated by capturing your attention with advertising, and the other is by keeping you distracted.

The Matrix is real, and freedom is for those who manage to regain their focus.

Client: GBM
Case: The Secrets of Money, Volume I
You Never Give Me Your Money.
There's a rule in Mexico that says "you don't talk about money at the dinner table."

And then we grew up ignorant of many things about the financial world. So we created a show where we talked to financial experts, and I was able to write a script for one of the best stand-up comedians in Mexico.

That was a good day.

Client: GBM
Case: The Secrets of Money, Volume II
Money (That's What I Want).
When we created volume 1, we weren't sure there would be a volume 2, luckily it happened, and it was just as good as its prequel.

Client: GBM
Case: Master Cash
Can't Buy Me Love.
Sadly, this miniseries was taken down from YouTube and now it’s lost media.

And that's a shame, because in 10 fun episodes we taught basic but important concepts about the world of investing.

Many people have the idea that investing means putting their money at risk, which is why this content was invaluable. Anyway, my adventure into the screenwriting world was a beautiful journey, but without a happy ending


Client: GBM
Agency: Los Animals

Chief Executive Officer: Paco Cano
Chief Design Officer: Emiliano Parmigiani
Head of Art:  Armando Brito
Creative Director: Alonso Espejel
Art Director: Fey Unda
Copywriter: Alonso Espejel




© 2025 Alonso Espejel.