alonso espejel
copywriter, creative, child of capitalism

Another cases



Client: IAB México (brief sponsored by BBVA)
Case: University Award
Remain in the line, please.
The brief was to help people who were hesitant to download the BBVA app understand its benefits.

Since these people visit the bank regularly, our idea was to implement the app's advantages in the physical environment.

Client: BBVA
Agency: IAB México Premio Universitario
Miami Ad School Mexico City

School Director: Ricardo Ampudia
Mentoring: Julio Álvarez & Gerardo Saavedra
Art Director: Marco Rodríguez
Copywriters: Jorge Payró & Alonso Espejel



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