Alonso Espejel
7up // How do you ask for a 7up? Un o Una?
The world is so divided that we can’t even agree on how to as for a 7up in spanish.
Since you may or may not know, spanish words can be masculine or femenine. In Venezuela, people always arguee about if the correct saying is “un 7up” or “una 7up”.
We transformed a divisive topic into a speech of tolerance an inclusion. Beyond the “it doesn’t matter argument” we went into the “call it as you want” because every form is correct.
Honoree. Advertising, Media & PR Brand Strategy 2022
Credits
Account Director: Natasha Pérez
Strategic Creativity Director: Sandra Urdaneta
Account Coordinator: Madelein Barros
Content Coordinator: Daniela Jorges
Account Executive: Melanie Machado
Content Strategist: Karinka Zerpa
Social Media Analyst: Luis Ramos
Analytics Coordinator: Wileska Andrade
Analytics Coordinator: Wladiuska Pacheco
Engagement Coordinator: Gerany Carbone
Senior Creative: Alonso Espejel