Alonso Espejel
Creative Director - Copywriter



Student Project
Thrashmoji



For the Creativity First subject at Miami Ad School, we developed a free case video.

One day, it simply occurred to me that emoji are a unified global language, and that they depend on our reality: if the world changes, emojis must have to change too.

I know that it’s slow and a bit raw, but at the time, it was enough to get a couple of good awards. Not bad for the first quarter at MAS.



Client: BBVA

Agency: IAB México Premio Universitario
Miami Ad School Mexico City

School Director: Ricardo Ampudia
Mentoring: Gerardo Saavedra
Art Director: Alonso Espejel
Copywriters: Alonso Espejel
Fernanda Gómez Menéndez Alejandro De Uriarte

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