IAB México (brief sponsored by BBVA)
University Award
The goal was to help people who were hesitant to download the BBVA app understand its benefits.
Since these people visit the bank regularly, our idea was to implement the app's advantages in the physical environment.
Agency: IAB México Premio Universitario
Miami Ad School Mexico City
School Director: Ricardo Ampudia
Mentoring: Julio Álvarez & Gerardo Saavedra
Art Director: Marco Rodríguez
Copywriters: Jorge Payró & Alonso Espejel
Fernanda Gómez Menéndez Alejandro De Uriarte