copywriter, creative, left-handed legend
Another cases
Case: Stranger Menu
—There’s gonna be a collab between KFC and Stranger Things and we need ideas.
—Alright, what about ƆℲʞ?
—Yeah... everyone thought of that...
—Damn... okay. lisen, how many secret ingredients are in the Colonel's secret recipe?
—Eleven herbs and spices... oh, I see. That’ll work.
A lot and a little. My contribution to this idea was simply discovering the connection between Eleven, the character, and the ingredients in the KFC recipe. It's interesting to note that the rest of the world went the obvious route of the Upside Down, which is perhaps better, but lacks originality.
VP Creative: Rulo Pineda
Creative Director: Rafa Hidalgo
Creative Team: Norma Moreno, Alonso Espejel
And a bunch of wonderful humans whose names are hard to find because, as usual, the executives who do the least work steal the most credit.
© 2025 Alonso Espejel.