Alonso Espejel
Creative Director - Copywriter

Adidas
The Pair



While creating reactive content during the Copa América for adidas, we saw an opportunity to score a goal.

Now more than ever, simple, real-time ideas are game-changers.

Delutional ideas win trophies, but small, inexpensive,  quick ideas are the ones that put the numbers on the board.




Client: adidas
- Elisbeth Pinto
- Felipe Savone
- Fernanda Belmont
- Fernanda Gómez Menéndez


Creative Team
- Norma Moreno
- Alonso Espejel
- Matias Arevalo
- Alejandro De Uriarte

- Marcela Angeles
- Francesco Vicenzi
- José Ramón Núñez
Fernanda Gómez Menéndez Alejandro De Uriarte