Alonso Espejel
Creative Director - Copywriter





Hola, hi, hallo! ¡Qué más!



I'm 34 years old, live in Mexico City, and specialize in digital content and creative case studies for festivals.

A storyteller with excellent writing and effective communication skills. I've worked primarily with sports brands and financial groups, developing all kinds of projects; from composing jingles to writing scripts for a web series.

Among the most important brands I've worked with are adidas, Google, Nike, YouTube, Banco Azteca, Banco de Venezuela, and GBM.

I like "digital-first" ideas because I believe the future should be affordable and immediate. I believe proactivity should happen during work hours, and my client presentations are impeccable.

I'm left-handed, I play the guitar, I speak Spanish, English, and I'm learning German. I'm an expert on the first 15 seasons of The Simpsons and I have a rather interesting collection of books and vinyl records.


Skills


  • Strategic Creativity: Development of innovative concepts for digital environments and integrated campaigns.
  • Writing & Storytelling: Extensive language and persuasive discourse for multiple formats.
  • Creative Leadership: Leading multidisciplinary teams on high-profile projects.
  • Culture & Trends: Extensive knowledge of pop culture, entertainment, and digital trends.
  • Digital Innovation: Creating experiences with a digital-first approach and integrating AI.
  • Brand Management: Building and creative positioning for global and fintech brands.
  • Languages: Native Spanish, advanced English, basic German.



Previously at

monks / CDMX
Robin / Caracas, VEN
Mashup / Miami, FL
Felipa / CDMX
Los Animals /CDMX
Virtue / Berlin, DE
Hood. / CDMX


Awards
2025 - IAB MIXX / Shortlist /Content for User Engagement
2025 - Círculo Creativo de México / Bronze / Digital, Social & Influencers
2024 - Ojo de Iberoamérica / Silver / Eficacia - EF11 - Real Time Marketing
2022 - Webby Awards / Honoree / Advertising, Media & PR Brand Strategy
2022 - Círculo Creativo de México / Shortlist / Creatividad en Pandemia
2021 - Effie Awards México / Shortlist / Impacto Positivo: Diversidad e Inclusión
2020 - Caracol de Plata / Winner / Radio
2020 - Effie Awards México / Bronze / Marketing Temático o Circunstancial
2020 - Círculo Creativo de México / Bronze Estudiantes / Impresos
2020 - Círculo Creativo de México / Silver Estudiantes / Radio
2020 - Círculo Creativo de México / Shortlist Estudiantes / Glass
2019 - Amapro / Finalist / Jóvenes Creativos
2019 - Golden Award of Montreux / Finalist / Print / Poster
2019 - Advertising Week / Winner / Design Award
2019 - Círculo Creativo de México / Silver Estudiantes / Health
2019 - Círculo Creativo de México / Silver Estudiantes / Uso de Tecnología
2018 - Ojo de Iberoamérica / Shortlist / Nuevos Talentos
2018 - IAB MIXX / Bronze / Premio Universitario
2018 - Círculo Creativo de México / Gold Estudiantes / Móvil
2017 - FIAP / Silver / Innovación en Estudiantes


Eductation
Miami Ad School Berlin / 2019
Miami Ad School México City / 2017 - 2018


Contact



 





















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