7up
Un or Una?
In Spanish, as in other languages, words have gender.In Venezuela, there was a debate about whether it was correct to ask for "una 7up" or "un 7up".
In July, we celebrate 7up month, but it also coincides with Pride, so we decided to go with the message "it's whatever you want because all forms are valid."
We were no longer talking about soda, and people understood.
Agency: robin
Account Director: Natasha Pérez
Strategic Creativity Director: Sandra Urdaneta
Account Coordinator: Madelein Barros
Content Coordinator: Daniela Jorges
Account Executive: Melanie Machado
Content Strategist: Karinka Zerpa
Social Media Analyst: Luis Ramos
Analytics Coordinator: Wileska Andrade
Analytics Coordinator: Wladiuska Pacheco
Engagement Coordinator: Gerany Carbone
Senior Creative: Alonso Espejel
Fernanda Gómez Menéndez Alejandro De Uriarte