Alonso Espejel
Associate Creative Director / Copywriter
Award Winning Creative from Mexico City.
I strongly believe that Ads are a form of art, but then, it’s the only one that’s strongly influenced by fear. Always afraid of scarying our boss, our client, the audience, scared of failing, scared of losing the acount.
I’m a creative with a background in music, so I’m kind of a punk. Never afraid of failing, I preffer to scare the consevatives, and also having fun in the process. In order to think outside of the box, you have to find its limits first.
Ads are like songs: People conects with great, honest and fresh messages. If you make something true, it will find its own loyal audience.
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